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Choosing the most specific category (for example, 'emergency plumber' instead of just 'plumber') directly changes which searches your profile appears in. Use the single best-fit category that matches your core service to improve relevance for target queries
Review count and recency build prominence in local search; encourage satisfied customers to leave timely reviews and respond to feedback to show activity and trust. Recent positive reviews also improve click-through and conversion from search results
Write a clear, natural description that mentions your main services and the neighborhoods you serve without keyword stuffing. Helpful, readable text improves relevance for local queries and gives users quick context about what you offer
Regularly add high-quality storefront, team, and work photos to signal an active, trustworthy profile. Fresh images increase engagement and help customers verify your business before contacting you
Publish scheduled posts, offers, and updates to keep the profile fresh and provide Google more recent content to match to queries. Time-limited offers and event posts also drive immediate customer actions and repeat visits