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This blue storefront pin marks the business's exact, unchanging physical location. Distance from this fixed point to each searcher is one of Google's core local ranking factors and cannot be altered by optimization alone
This green pin represents a nearby searcher one block from the business; the listing typically appears in the map pack and ranks in the top three for local queries. Proximity drives high visibility here, but that advantage fades with distance
This yellow pin shows a searcher about a mile from the business where the listing still appears on page one but often drops out of the map pack and becomes less prominent. It illustrates how a small increase in distance can reduce local prominence
This red pin marks a distant searcher across town where the business often disappears from page one entirely. It demonstrates how a single averaged rank conceals real geographic dead zones in visibility and reach